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About us

The Day Ahead is the leading online destination to shop and discover Australian beauty, skincare and wellness products. Launched in 2020 by brother-sister duo Daniel Frank and Julia Frank, The Day Ahead was founded to showcase Australia’s unique offering of homegrown brands to domestic and international beauty lovers. With a focus on natural, organic and cruelty-free products, it’s never been easier to adopt an Australian way of beauty, no matter where you live.

The name, The Day Ahead, comes from Australia's timezone being ahead of most of the rest of the world. The Day Ahead also refers to setting yourself up for the day to come with a nourishing and empowering beauty routine.

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