STUFF keeps personal care simple for men. It’s an uncomplicated brand that exists to support men navigate a new era of masculinity. STUFF has the personal care basics for men covered with a line-up of everyday essentials for face, body, hair, and pits, including face wash, hair and body wash, and deodorant. STUFF’s products come in two scents—cedar and spice for the gent who prefers a woody/spice scent, and spearmint and pine for the gent who prefers a fresh forest scent. Made in Australia, STUFF’s personal care products are vegan, cruelty-free, and don’t contain parabens or aluminium. The products are housed in bottles made from recycled plastics and are themselves recyclable. STUFF was founded by The Man Cave co-founder, Hunter Johnson, with the mission to create a brand that represented a more modern masculinity and with social impact at its core. To achieve that goal, the brand partners with The Man Cave, a leading preventative mental health and emotional intelligence service for young men.