About Gracious Minds

Founded in 2021 in Melbourne, Gracious Minds is a conscious beauty brand for sensitive skin powered by advanced, high performing natural extracts.

“There were wonderful sensitive skincare products on the market… but nothing with advanced extracts that were specifically aimed at helping fight the signs of ageing whilst also repairing inflammation,” founder Kat said of the idea behind Gracious Minds.

Gracious Minds offers a range of transformative, non-toxic, vegan skincare and fragrance catering for even the most sensitive of skin. The brand’s products are formulated with high quality, sustainably sourced natural extracts that work to prevent age, repair the skin and calm sensitive skin. Ingredients include brightening vitamin C, antioxidant-packed red algae extract, hydrating pine bark extract, and skin healing sea buckthorn.

The Gracious Minds product line-up features a gentle daily cleansing oil, brightening and nourishing night oil, hydrating mist, and long-lasting unisex fragrance inspired by Arnhem Land’s wet and dry seasons.

This conscious beauty brand also gives back to the environment through their support of Australia’s national environmental organisation, the Australian Conservation Foundation.