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What is skinimalism?-The Day Ahead
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What is skinimalism?

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The pared-back skincare approach everyone is talking about.

What’s the latest and greatest trend in beauty? 2021 is all about a trend called “skinimalism”. Read on for your guide to one of the buzziest skincare and beauty trends to emerge in 2021.

So, what is skinimalism?

Skinimalism is one of the most talked trends in beauty in 2021 and just like its name suggests, it’s all about a minimalist approach to skincare and beauty.

This less-is-more approach has been a big trend in the social sphere—on TikTok, Pinterest and Instagram in particular—and calls for stripping back your skincare and beauty routine to the basics.

And, while the name, “skinimalism”, may be new, the concept is familiar and has been in the beauty realm for years, think: no-make-up-make-up and natural glowing skin.

In the past, the thinking was that if you wanted to achieve glowing, dewy skin with little or very minimal make-up you needed a more-is-more approach to your skincare routine. How else could you leave your skin bare if you hadn’t loaded it up with every glow-giving product available under the sun?

However, with so many new ingredients, new products and even new categories in the skincare market, the dizzying array of products available has translated to overcomplicated skincare routines that have left many people’s skin feeling and looking irritated as well as prone to more frequent breakouts due to clogged pores.

Indeed, more is not necessarily better when it comes to beauty. Opting for a smaller amount of high-quality skincare essentials in your beauty routine rather than a high quantity of skincare that may irritate the skin is one of the key reasons skinimalism has become such a big beauty trend.

What are the main benefits of skinimalism?

#1 It’s low maintenance: There are a host of benefits of a skinimalism beauty routine starting with it being very low maintenance. For the time-poor among us (everyone?), spending hours on skincare and make-up each day is not very realistic.

But, a pared-back, simplified beauty routine with just a few key steps using effective products that actually work is completely doable and probably very welcome. Plus, for anyone who found a multiple-step routine far too overwhelming and thus avoided having any beauty regimen at all, a simple skinimalism-style routine is a great entry point to kick off a skincare routine.

#2 Quality over quantity: Skinimalism calls for quality over quantity. This approach has many glow-giving benefits to your skin such as creating an effective, tightly edited skincare line-up featuring efficacious high-quality products that are formulated with premium ingredients your skin will love. And, it also heroes incorporating a smaller number of high-quality products targeted to your specific skin needs in your routine. For more on the benefits of high-quality beauty products, read our Day Rise article, here.

#3 It’s more sustainable: Multiple products translates to a lot of bottles, jars, tubes and pots to discard each time you finish a product. And while at The Day Ahead our sustainability focus is echoed in the eco credentials of the A-beauty brands we stock, this is not always the case for other beauty brands. Meaning? More products, more waste. But, having a smaller skincare line-up means less products and less waste.

How do you build a minimalist skincare regimen?

Like any effective skincare regimen a minimalist skincare regimen features skincare essentials that cleanse, treat and moisturise the skin. However, skinimalism champions keeping your product line-up to a minimal number of products that are targeted to your specific skin needs, type and concerns.

The building blocks of a skinimalism routine are similar to investing in quality wardrobe staples that suit your individual taste and style. Start by thinking about your skin type and concerns and build your skinimalism routine with high-quality, targeted products from there.

For instance, do you have oily or combination skin prone to breakouts and are keen to address that concern? Seek out a skin balancing cleanser that won’t clog your pores and is specifically targeted to oily/combination skin such as Mukti Balancing Cleansing Gel. Follow with products (toner, serum, moisturiser, and spot treatment if required) that cater for the same concern.

Grown Alchemist Blemish Treatment Gel: Salix-Alba and Boswellia

Try: Grown Alchemist Blemish Treatment Gel: Salix-Alba and Boswellia

Theseeke Balance Elixir

Try: Theseeke Balance Elixir

Sensitive skin? Look for high-quality gentle skincare products formulated with skin soothing, inflammation-reducing ingredients like chamomile extract and sea buckthorn. And keep it simple: cleanse, treat and hydrate.

Gracious Minds Daily Elements Antioxidant Oil Cleanser

Try: Gracious Minds Daily Elements Antioxidant Oil Cleanser

Not sure what moisturiser to include in your skinimalism routine? Read our fool-proof guide to choosing the right face cream for your skin type, here.

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