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Meet Bat-Ami Bures, the founder of hand-crafted soap brand, Wild Herbary-The Day Ahead
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Meet Bat-Ami Bures, the founder of hand-crafted soap brand, Wild Herbary

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It’s not very often the idea for a beauty brand arises from mosquito and bug bites, but such was the case for natural handmade soap and skincare brand, Wild Herbary.

When Bat-Ami Bures and her family moved to the Northern Beaches of Sydney in a home close to a national park, they found themselves under constant attack from the mosquitos and bugs who thrived in such lush surrounds. Bat-Ami searched for a natural bug spray but couldn’t find anything she was happy putting on her family, so she made her own.

Her all-natural bug spray was a big hit with her family and friends and from there, her brand Wild Herbary was born. Wild Herbary now also includes luxurious handmade three-in-one soaps suitable for the face, body and hands, as well as a face care range.

Read on as Bat-Ami shares the full journey to founding an all-natural beauty brand, the incredible work the brand does with a Laos-based charity and their ethical and sustainable ethos.

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Tell us about when you started Wild Herbary and how the idea came to be what it is today?

“I started Wild Herbary at the end of 2017 when we moved to our new home on Sydney’s Northern Beaches. [Our house] was on Pittwater and the edge of a national park, and my three kids (my youngest being only eight weeks old) and I were getting eaten alive by mosquitoes and bugs. I searched for an all-natural bug spray that contained zero alcohol and ingredients I was comfortable putting on my kids and newborn. After weeks of searching, I decided to make my own formula until I found something suitable on the market.

“To my amazement, my formula worked so well that friends and family started asking me to make them some. I was then encouraged to start selling this product, so I… consulted a chemist and tweaked the formula ready for market.

“As a mum of three, I realised there was a real need for great quality, effective products that were also pleasant to use. Our range has now grown to not only daily essentials, but also three-in-one soaps (for body, face and hands) and a beauty collection consisting of face care products.”

As a hand-crafted, natural and plant-based soap range, how does this ethos guide your brand and product development?

“This was always a priority from day dot! I believe things should be simple. Nature provides everything for us.”

Can you talk to the ingredients you use and where you source them from?

“The first step and most important one for us whenever we bring out a new product is researching ingredients. From the benefits to our health, wellbeing, and environment, we want to make sure all these boxes are ticked. We then move onto finding the right suppliers. More than 90 per cent of our suppliers are Australian based! Over the years we have built some great relationships with our local suppliers who help guide us with choosing the right ingredients for the results we are after.”

How are sustainable and ethical practices incorporated into your business?

“We try and source everything (mostly) locally. This also includes all our packaging from the PET bottles we use to our cardboard boxes, stickers, tissue paper etc. Our PET bottles are recycled and recyclable from Australia’s only carbon neutral factory located near Byron Bay.

“Unfortunately, due to limited technologies and factories in Australia we can’t get everything made locally but I’m hoping this might change in the future.

“We work with a charity helping women in Laos produce and sell goods they handmake from vines that grow around their villages. Currently we sell exfoliator soap bags that these women make from scratch and each one sold helps them support their families and communities. We also work with local makers who produce everything by hand, such as our new ceramics range.”

What is the importance to you of being made in Australia? And why is it so unique in the beauty industry?

“Being made in Australia is so important to me! We are so lucky to be able to produce things here and there is so much available to us in terms of top-quality ingredients and makers.

I think it’s so unique as so many things come from overseas these days and many products are just repackaged. Australians have a very laid-back and easy-going lifestyle and I think our idea of health and beauty is very different to most other countries.”

What excites you about the potential and future of Australian-made beauty and skincare products?
“It’s exciting to see the awareness people are starting to have about what goes onto their own and their family’s skin. Also, environmental factors, [such as] that it’s MUCH BETTER to buy local as well as supporting Australian businesses.”

What is the one product you always recommend from your range?
“My absolute go-to is our Glow Vitamin Surge Face Oil. I’ve been using it for years! I formulated it years before I decided to put it in our range. I suffered from extreme dry skin (I couldn’t even smile properly due to this) when I had my third child due to some health complications and it’s the only thing that works to keep my skin from not drying out and in top shape.”

What is your personal beauty regimen?
“To be honest, my beauty regimen is very simple. I eat a high plant-based diet and try to get to an inferno Pilates class twice a week. This is great for toxin elimination as you’re exercising in a heated room making you sweat out toxins.

“Being a busy mum and business owner, I like things to be done quickly and efficiently so I cleanse my face in the shower (usually at night before bed) with our three-in-one soap bars (I keep changing these up), I also use the soap bars in our exfoliator soap bags to exfoliate and clean my body at the same time. I then use our Glow Vitamin Surge Face Oil and Bian Contouring Massage Stone. Every night is different and some nights I may only use the contouring stone for two to three minutes and other nights I might do it for 20 minutes if I have the time. In the morning I use a little of our Glow Face Oil under my natural sunscreen. Sunscreen has always been a very important part of my beauty regimen!”

What has been the most rewarding part of being a business owner?
“Being able to create things from nothing.”

And what has been the most challenging?
“Juggling family, work, home, and self-time.”

What had you been doing in your career prior to founding Wild Herbary and how did that experience translate to founding your brand?
“My background is in fashion and design. I worked as a fashion and jewellery designer for a few years. I also had my own jewellery label, so I love using my hands and creating things. I’m a very sensory person. I love the design/formulation process, thinking outside the square and coming up with ideas that are not only beautiful but also meaningful and useful to someone.”

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