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8 vegan and cruelty-free A-beauty brands to know-The Day Ahead
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8 vegan and cruelty-free A-beauty brands to know

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Your guide to Australian-made vegan and cruelty-free beauty
What is vegan beauty? What is cruelty-free beauty? Why should my beauty products meet these standards? Read on for the answers to these questions and to discover the A-beauty brands doing the best vegan and cruelty-free products.

What is vegan beauty?
Vegan beauty encompasses plant-based products that are formulated without any ingredients from animals. For example, a vegan beauty product does not contain ingredients like honey, beeswax or lanolin. The main reason, of course, is to completely avoid any harm or danger to animals in the process of making a beauty product, which is the same principle as a vegan diet.

In making the switch to vegan beauty, remember that plant-derived equivalents of animal-derived ingredients are fast becoming the better option, both for wildlife and our skin. In fact, these high-quality ingredients deliver exceptionally effective benefits to the skin—and the ones native to Australia are top of the list. Take Kakadu plum for instance: as one of the richest sources of vitamin C, Kakadu plum boasts skin benefits including brightening, anti-ageing, reducing the appearance of hyperpigmentation, and promoting collagen production. With vegan formulations, you are also avoiding parabens and other chemicals that can be absorbed into your system from your skincare and have harmful effects on your body over time.

What are the best Australian vegan beauty brands and products?
Leif: All of Leif’s products are vegan and are powered by Australian botanicals and essential oils. We love Leif’s Travel Essentials Lemon Myrtle, which has head-to-toe skin and hair care including body wash, body lotion, shampoo and conditioner.

Grown Alchemist: Leading clean A-beauty brand Grown Alchemist is another vegan beauty brand to add to your skincare line-up. The brand produces high-performing skincare products for all skin types and concerns. If ageing is a concern, try Grown Alchemist Regenerating Night Face Cream: Neuro-Peptide and Violet Leaf Extract.

Mukti Organics: Formulated with native Australian extracts and clean ingredients, all Mukti Organics products are independently certified vegan. Mukti Organics covers everything from cleansers to serums to moisturisers, so there’s something for everyone. For acne-prone skin or breakouts, try: Mukti Mini Blemish Kit.

Imbibe: While many ingestible beauty supplements are formulated with animal-sourced collagen, clean ingestible A-beauty brand Imbibe also caters to vegan beauty-lovers with a plant-based collagen option, Imbibe Vegan Collagen.

Lovebyt: Even your teeth can opt into the vegan beauty lifestyle with a vegan toothpaste from clean, plant-based toothpaste brand, Lovebyt. With three fresh flavours (Peppermint, Charcoal and Mint, and Cinnamon and Clove) and shelfie-worthy packaging, it’ll be love at first brush!

STUFF: For the gents, uncomplicated personal care brand STUFF is vegan and covers all the personal care basics with plant-powered formulas that work. Try: STUFF Head and Body Wash – Spearmint and Pine.

Ms Brown: Have you met Ms Brown? All of her body and hand care products are made from natural, plant based and certified organic ingredients and they’re all vegan. Nourish your skin naturally with Ms Brown Geranium Body Oil.

Bondi Skin Co.: Founded in Sydney’s iconic Bondi, Bondi Skin Co. is a men’s skincare brand with a line-up of easy-to-use, high-quality, results-driven products that are vegan. Keen to try the range? Try all three anti-aging hero products via the Men’s Essential Anti-Aging Serum Kit.

What does cruelty-free beauty mean?
Cruelty-free beauty means beauty products that haven’t been tested on animals. Testing on animals causes them significant harm, suffering and even death.

Unlike vegan beauty products, cruelty-free beauty products may contain animal-derived ingredients (like lanolin).

What are the best Australian cruelty-free beauty and skincare brands?
All the beauty brands we stock here at the home of A-beauty, The Day Ahead, are cruelty-free, no exception. None of our beauty brands test on animals, ever.
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